Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2020
  • Case
  • HBS Case Collection

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin
  • Format:Print
  • | Language:English
  • | Pages:34
ShareBar

Abstract

The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995, MAF Group was a regional conglomerate, operating shopping malls, and retail and leisure establishments across 12 businesses in 15 markets in the Middle East, Africa, and Asia. The case describes the series of structural changes that Bejjani undertook since he became the CEO in 2015, how he transitioned the Holding company from a passive investor to a strategic architect model, and assumed ownership of the brand, culture, and talent across the entire organization for all its operating companies: MAF Properties, MAF Retail, and MAF Ventures. The case discusses the steps that the Group undertook—creation of the Leadership Institute, a new performance management system, investments in digital technology and analytics capabilities, and the launch of the School of Great Moments to instill a focus on customer experience. By November 2019, Bejjani recognized that the organization had evolved considerably in the past five years. He wondered about the next steps in scaling and ability to execute strategy. How much more could he push the organization to continue to change?

Keywords

Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai

Citation

Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
  • Educators
  • Purchase

About The Author

Suraj Srinivasan

Accounting and Management
→More Publications

More from the Authors

    • March 2023
    • Faculty Research

    Hikma Pharmaceuticals Governance Journey

    By: Suraj Srinivasan and Jonah Goldberg
    • March 2023
    • Faculty Research

    Sustainability Reporting at Dollar Tree, Inc.

    By: Suraj Srinivasan and Li-Kuan Ni
    • March 2023
    • Faculty Research

    Ransomware at Springhill Medical Center

    By: Suraj Srinivasan and Li-Kuan Ni
More from the Authors
  • Hikma Pharmaceuticals Governance Journey By: Suraj Srinivasan and Jonah Goldberg
  • Sustainability Reporting at Dollar Tree, Inc. By: Suraj Srinivasan and Li-Kuan Ni
  • Ransomware at Springhill Medical Center By: Suraj Srinivasan and Li-Kuan Ni
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College