Publications
Publications
  • fall 1997
  • Article
  • Journal of the Academy of Marketing Science

Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'

By: J. A. Deighton
  • Format:Print
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Keywords

Internet and the Web; Customers; Marketing

Citation

Deighton, J. A. "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'." Journal of the Academy of Marketing Science 25, no. 4 (fall 1997).

About The Author

John A. Deighton

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