The New LAX: Ready for Takeoff?

Boris  Groysberg; Carin-Isabel  Knoop; Kerry  Herman; Amy  Klopfenstein

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Teaching Note | HBS Case Collection | June 2020

The New LAX: Ready for Takeoff?

by Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein

Abstract

This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025.

Keywords: Change; Change Management; Transformation; Leadership; Leading Change; Leadership Style; Management; Management Practices and Processes; Management Succession; Organizations; Organizational Culture; Organizational Change and Adaptation; Mission and Purpose; Strategy; Alignment; Transportation; Air Transportation; Transportation Networks; Air Transportation Industry; North and Central America; United States; California; Los Angeles;

Language: English

Format: Print

23 pages

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Citation:

Groysberg, Boris, Carin-Isabel Knoop, Kerry Herman, and Amy Klopfenstein. "The New LAX: Ready for Takeoff?" Harvard Business School Teaching Note 420-091, June 2020.

About the Author

Boris Groysberg

Richard P. Chapman Professor of Business Administration

Organizational Behavior

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Case | HBS Case Collection | September 2020 (Revised October 2020)

Moderna (A)

Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman

In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure quality across research, testing and manufacturing. Built from the ground up as such a digital organization, Moderna was able to respond to the challenge of developing a vaccine as soon as the gene sequence for the virus was posted to the Web on January 11, 2020. As the vaccine enters Phase III clinical trials, Bancel considers several issues: How should Bancel and his team balance the demands of developing a vaccine for a virus creating a global pandemic alongside the other important vaccines and therapies in Moderna’s pipeline? How should Moderna communicate its goals and vision to investors in this unprecedented time? Should Moderna be concerned it will be pegged as “a COVID-19 company?”

Citation:
Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, and Kerry Herman. "Moderna (A)." Harvard Business School Case 621-032, September 2020. (Revised October 2020.) View Details

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Case | HBS Case Collection | September 2020 (Revised October 2020)

Zameer Kassam Fine Jewelry: Engaging Clients

Ryan W. Buell and Amy Klopfenstein

Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by social-distancing guidelines with the advent of the COVID-19 pandemic in early 2020, Zameer Kassam and his team had been forced to take many facets of the business online. Although clients still seemed delighted by their rings, Kassam wondered what might be being lost for his clients and employees in this new virtual medium. On the other hand, perhaps there were aspects of the process that could be improved through online delivery? Such a transition could represent an opportunity to grow the business.

Citation:
Buell, Ryan W., and Amy Klopfenstein. "Zameer Kassam Fine Jewelry: Engaging Clients." Harvard Business School Case 621-043, September 2020. (Revised October 2020.) View Details

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Case | HBS Case Collection | August 2006 (Revised October 2020)

Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence

Geoffrey Jones, Prabakar 'PK' Kothandaraman and Kerry Herman

Describes the role of a leading Indian business leader in the campaign for independence before 1947 and his close relationship with the legendary Mahatma Gandhi. Provides the opportunity to consider the impact of colonialism on shaping Indian entrepreneurship and the role of the small Marwari group, originally from the Marwar region of Rajasthan, in creating many of India's leading business houses, including the Bajaj. The Bajaj, like other Marwari, were traders who after World War I transitioned into manufacturing, including sugar manufacturing and steel rolling.

Keywords: Entrepreneurship; Government and Politics; Business History; Leadership; Business and Government Relations; Power and Influence; India;

Citation:
Jones, Geoffrey, Prabakar 'PK' Kothandaraman, and Kerry Herman. "Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence." Harvard Business School Case 807-028, August 2006. (Revised October 2020.) View Details

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The New LAX: Ready for Takeoff?

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