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Publications
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  • June 16, 2020
  • Article
  • Harvard Business School Working Knowledge

Your Customers Have Changed. Here's How to Engage Them Again.

By: Rohit Deshpandé, Ofer Mintz and Imran S. Currim
  • Format:Electronic
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Abstract

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.

Keywords

COVID-19; Health Pandemics; Situation or Environment; Customer Relationship Management

Citation

Deshpandé, Rohit, Ofer Mintz, and Imran S. Currim. "Your Customers Have Changed. Here's How to Engage Them Again." Harvard Business School Working Knowledge (June 16, 2020).
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About The Author

Rohit Deshpande

Marketing
→More Publications

More from the Authors

    • August 2023 (Revised August 2023)
    • Faculty Research

    Zegna

    By: Rohit Deshpandé, Dante Roscini and Elena Corsi
    • June 2023
    • Marketing Letters

    National Customer Orientation: An Empirical Test across 112 Countries

    By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
    • April 2023
    • Faculty Research

    The Venice Biennale

    By: Rohit Deshpandé and Elena Corsi
More from the Authors
  • Zegna By: Rohit Deshpandé, Dante Roscini and Elena Corsi
  • National Customer Orientation: An Empirical Test across 112 Countries By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
  • The Venice Biennale By: Rohit Deshpandé and Elena Corsi
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