June 16, 2020
Article
Harvard Business School Working Knowledge

Your Customers Have Changed. Here's How to Engage Them Again.

By: Rohit Deshpandé, Ofer Mintz and Imran S. Currim

Format:Electronic

Abstract

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.

Keywords

COVID-19; Health Pandemics; Situation or Environment; Customer Relationship Management

Citation

Deshpandé, Rohit, Ofer Mintz, and Imran S. Currim. "Your Customers Have Changed. Here's How to Engage Them Again." Harvard Business School Working Knowledge (June 16, 2020).