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  • June 16, 2020
  • Article
  • Harvard Business School Working Knowledge

Your Customers Have Changed. Here's How to Engage Them Again.

By: Rohit Deshpandé, Ofer Mintz and Imran S. Currim
  • Format:Electronic
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Abstract

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.

Keywords

COVID-19; Health Pandemics; Situation or Environment; Customer Relationship Management

Citation

Deshpandé, Rohit, Ofer Mintz, and Imran S. Currim. "Your Customers Have Changed. Here's How to Engage Them Again." Harvard Business School Working Knowledge (June 16, 2020).
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About The Author

Rohit Deshpande

Marketing
→More Publications

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  • Arts and Cultural Entrepreneurship By: Rohit Deshpandé
  • Christo and Jeanne-Claude: The Art of the Entrepreneur (B) By: Rohit Deshpandé and Henry McGee
  • Christo and Jeanne-Claude: The Art of the Entrepreneur By: Rohit Deshpandé and Henry McGee
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