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  • June 2020
  • Case
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What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
  • Format:Print
  • | Language:English
  • | Pages:34
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Abstract

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort zones and embrace new strategic initiatives to stay relevant. But which initiatives, executed where, when and how, would enable IKEA to achieve its goals in a way that was profitable while creating an IKEA they would want to pass on to the next generation of co-workers and customers?

Keywords

Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States

Citation

Alcácer, Juan, Cynthia A. Montgomery, Emilie Billaud, and Vincent Dessain. "What IKEA Do We Want?" Harvard Business School Case 720-429, June 2020.
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About The Authors

Juan Alcacer

Strategy
→More Publications

Cynthia A. Montgomery

Strategy
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More from the Authors
  • The SAH Group: The Time is Right By: Juan Alcacer and Alpana Thapar
  • Zalando: Becoming the Starting Point for Fashion By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
  • Publicis Groupe 2021: Changing Nearly Everything By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
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