What IKEA Do We Want?

Cynthia A. Montgomery; Juan  Alcacer; Emilie  Billaud; Vincent Marie Dessain

Case | HBS Case Collection | June 2020

What IKEA Do We Want?

by Cynthia A. Montgomery, Juan Alcacer, Emilie Billaud and Vincent Marie Dessain

Abstract

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort zones and embrace new strategic initiatives to stay relevant. But which initiatives, executed where, when and how, would enable IKEA to achieve its goals in a way that was profitable while creating an IKEA they would want to pass on to the next generation of co-workers and customers?

Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States;

Language: English

Format: Print

34 pages

Educators

Citation:

Montgomery, Cynthia A., Juan Alcacer, Emilie Billaud, and Vincent Marie Dessain. "What IKEA Do We Want?" Harvard Business School Case 720-429, June 2020.

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What IKEA Do We Want?

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