Publications
Publications
- June 2020
- HBS Case Collection
Comcast Corporation (B)
Abstract
The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription declined significantly. This not only poses a challenge to Comcast but many streaming services are also likely to fail as consumers have more choices.
Keywords
Cable Television; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry
Citation
Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation (B)." Harvard Business School Supplement 720-481, June 2020.