Retailing and Supply Chains in the Information World

J. H. Hammond; F.A.  Abernathy; J.T.  Dunlop; D.  Weil

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Article | Technology in Society | January 2000

Retailing and Supply Chains in the Information World

by J. H. Hammond, F.A. Abernathy, J.T. Dunlop and D. Weil

Keywords: Supply Chain; Information;

Format: Print

27 pages

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Citation:

Hammond, J. H., F.A. Abernathy, J.T. Dunlop, and D. Weil. "Retailing and Supply Chains in the Information World." Technology in Society 22, no. 1 (January 2000): 5–31.

About the Author

Janice H. Hammond

Jesse Philips Professor of Manufacturing
Senior Associate Dean for Culture and Community

Technology and Operations Management

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Hammond, Janice H., A. Kamau Massey, and Mayra G. Garza. "African American Inequality in the United States." Harvard Business School Background Note 620-046, September 2019. (Revised January 2020.) View Details

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Wayfair: Fast Furniture?

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Keywords: Supply Chain; Logistics; Distribution; Web; Retail Industry; United States;

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Hammond, Janice H., and Anna Shih. "Wayfair: Fast Furniture?" Harvard Business School Case 618-036, November 2017. (Revised May 2019.) View Details

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Web-Based Beer Game Exercise

Janice H. Hammond

The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a wholesaler, and a retailer. Students are organized into teams of four, each assigned to place orders and manage inventory for one firm in the channel. In this simplified channel, orders are the only information allowed to flow among channel participants. The 90-minute exercise is played on a web-based computer simulation tool developed at the Harvard Business School. The program has a parameter page that allows the instructor to easily vary information and transportation lead times, information availability, demand, and so on. The instructor can work with students to understand the nature of the problems they experience, identify the causes, and discuss possible remedies.

Keywords: Distribution Channels; Production;

Citation:
Hammond, Janice H. "Web-Based Beer Game Exercise." Harvard Business School Exercise 601-048, October 2000. (Revised November 2018.) View Details

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Retailing and Supply Chains in the Information World

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