Case | HBS Case Collection | June 2020

Extended Reality Extends into Enterprise?

by David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

Abstract

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.

Keywords: Virtual reality; augmented reality; Enterprise Computing; Organizations; Technology; Markets; Opportunities; Strategy;

Language: English Format: Print 12 pages Educators

Citation:

Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.

About the Author

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David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Strategy

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