Extended Reality Extends into Enterprise?

David B. Yoffie; Kaushal  Jain; Amy  Villasenor; Vicky  Xu; Annie  Yang

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Case | HBS Case Collection | June 2020

Extended Reality Extends into Enterprise?

by David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

Abstract

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.

Keywords: Virtual reality; augmented reality; Enterprise Computing; Organizations; Technology; Markets; Opportunities; Strategy;

Language: English

Format: Print

12 pages

Educators

Citation:

Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.

About the Author

David B. Yoffie

Max and Doris Starr Professor of International Business Administration

Strategy

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Extended Reality Extends into Enterprise?

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