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  • June 2020
  • Case
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Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.

Keywords

Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

Citation

Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.
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About The Author

David B. Yoffie

Strategy
→More Publications

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  • Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?] By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
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