Publications
Publications
- June 2020
- HBS Case Collection
Career Karma: Growth in a Time of Global Uncertainty (A)
By: Laura Huang, Elizabeth Jiang and Brandon Yu
Abstract
Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in “squad” support groups and paired users with mentors (other users who successfully transitioned careers through Career Karma). This case explores the journey of Career Karma’s three founders and navigating growth through an unexpected recession caused by a global pandemic.
Keywords
Business Ventures; Business Growth And Maturation; Business Plan; Business Startups; Education; Training; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Marketing Strategy; Organizations; Mission And Purpose; Personal Development And Career; Health Pandemics; Technology Industry; Education Industry; Employment Industry
Citation
Huang, Laura, Elizabeth Jiang, and Brandon Yu. "Career Karma: Growth in a Time of Global Uncertainty (A)." Harvard Business School Case 420-121, June 2020.
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