Career Karma: Growth in a Time of Global Uncertainty (A)

Laura  Huang; Elizabeth  Jiang; Brandon  Yu

Case | HBS Case Collection | June 2020

Career Karma: Growth in a Time of Global Uncertainty (A)

by Laura Huang, Elizabeth Jiang and Brandon Yu

Abstract

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in “squad” support groups and paired users with mentors (other users who successfully transitioned careers through Career Karma). This case explores the journey of Career Karma’s three founders and navigating growth through an unexpected recession caused by a global pandemic.

Keywords: Business Ventures; Business Growth and Maturation; Business Plan; Business Startups; Education; Training; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing Strategy; Organizations; Mission and Purpose; Personal Development and Career; Health Pandemics; Technology Industry; Education Industry; Employment Industry;

Language: English

Format: Print

16 pages

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Citation:

Huang, Laura, Elizabeth Jiang, and Brandon Yu. "Career Karma: Growth in a Time of Global Uncertainty (A)." Harvard Business School Case 420-121, June 2020.