Valuing Peloton

Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic Peloton subscriber, must determine the fundamental value of Peloton’s shares, as well as identify and evaluate the key risks associated with its innovative business model.