Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2020 (Revised November 2021)
  • Supplement
  • HBS Case Collection

Valuing Peloton

By: E. Scott Mayfield
  • Format:Electronic
  • | Language:English
ShareBar

Abstract

Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic Peloton subscriber, must determine the fundamental value of Peloton’s shares, as well as identify and evaluate the key risks associated with its innovative business model.

Keywords

Business Model; Disruptive Innovation; Risk and Uncertainty; Stocks; Price; Valuation; Entertainment and Recreation Industry

Citation

Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Spreadsheet Supplement 220-717, May 2020. (Revised November 2021.)
  • Purchase

About The Author

E. Scott Mayfield

Finance
→More Publications

Related Work

    • May 2020 (Revised November 2021)
    • Faculty Research

    Valuing Peloton

    By: E. Scott Mayfield
Related Work
  • Valuing Peloton By: E. Scott Mayfield
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College