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• Case | HBS Case Collection | June 2020

  In-housing Digital Marketing at Sprint Corp.

  David E. Bell, Rajiv Lal and Olivia Hull

  In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company’s ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face fierce competition from its rivals. Sprint’s subscriber losses mounted as it attempted to merge with T-Mobile. Could digital marketing stem the losses and win consumers’ hearts?

  Keywords: Advertising; Online Advertising; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States;

  Citation:

  Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.  View Details

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• Teaching Note | HBS Case Collection | May 2020

  Danone: Changing the Food System

  David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia

  Teaching Note for HBS No. 520-053.

  Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris;

  Citation:

  Bell, David E., Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein, and Aldo Sesia. "Danone: Changing the Food System." Harvard Business School Teaching Note 520-066, May 2020.  View Details

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• Case | HBS Case Collection | November 2019 (Revised April 2020)

  Danone: Changing the Food System

  David E. Bell, Federica Gabrieli and Daniela Beyersdorfer

  Emmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon becoming CEO in 2014, he had built on Danone's long history of CSR-engagement to give a boost to the company's mission to bring health through food to as many people as possible. In September 2019, he reflected on the progress achieved thus far, including efforts to support regenerative agriculture through new contract types for famers in their milk division. Still, many questions remained in his journey to fix what he saw as the food industry’s broken system: How could they manage the desired long-term transition to a sustainable system while also meeting the company’s short-term financial targets? What was the role of the private sector? What economic model could support an inclusive transition? How to engage partners and consumers to embark on this journey?

  Keywords: Animal-Based Agribusiness; Plant-Based Agribusiness; Food; Nutrition; Quality; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Business Model; Food and Beverage Industry; Agriculture and Agribusiness Industry; France;

  Citation:

  Bell, David E., Federica Gabrieli, and Daniela Beyersdorfer. "Danone: Changing the Food System." Harvard Business School Case 520-053, November 2019. (Revised April 2020.)  View Details

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