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  • May 2020
  • Case
  • HBS Case Collection

Numenta in 2020: The Future of AI

By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz
  • Format:Print
  • | Language:English
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Abstract

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business around intellectual property.

Keywords

Artificial Intelligence; Technology; Strategy; Intellectual Property; Business Model; Technology Industry

Citation

Yoffie, David B., Cameron Armstrong, Mei Tao, and Marta Zwierz. "Numenta in 2020: The Future of AI." Harvard Business School Case 720-463, May 2020.

About The Author

David B. Yoffie

Strategy
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