Article
Indian Management

Seize the Power

Format:Print

Abstract

A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found large-scaling experimentation to be a game changer when it comes to marketing and innovation. But I’ve found that many organizations are making slow progress at deploying the power of experiments because of some commonly held misconceptions that are holding them back. The misconceptions need to be understood, addressed, and then set aside. The article covers six myths that I’ve come across.