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  • April 2020
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Luvo (B)

By: José B. Alvarez and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:7 
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Abstract

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's purchase of a small food retail chain and its "food-is-medicine" strategic positioning, which includes selling to health insurers and other firms in the health care industry.

Keywords

Consumer Behavior; Health; Health Care And Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food And Beverage Industry; Agriculture And Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada

Citation

Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Case 520-101, April 2020.
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About The Author

Jose B. Alvarez

Marketing
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    • January 2021
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    Barbara Krakow Gallery (B): Art and the Pandemic

    By: Jose B. Alvarez and David Lane
    • November 2020 (Revised November 2020)
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    Daily Table

    By: José B. Alvarez, Zeynep Ton and Annelena Lobb
    • April 2020
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    U.S. Food Retail During the Pandemic: March 2020

    By: José B. Alvarez and Natalie Kindred
More from the Authors
  • Barbara Krakow Gallery (B): Art and the Pandemic By: Jose B. Alvarez and David Lane
  • Daily Table By: José B. Alvarez, Zeynep Ton and Annelena Lobb
  • U.S. Food Retail During the Pandemic: March 2020 By: José B. Alvarez and Natalie Kindred
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