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  • April 2020 (Revised January 2021)
  • Module Note

Crafting Strategy

By: Ramon Casadesus-Masanell, Ashish Nanda and Jan Rivkin
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

This note provides an introduction to crafting strategy following an options-led approach. It provides an overview of scenario planning, and it prepares students to describe firm strategy with succinct strategy statements. The note also briefly outlines other approaches to crafting strategy.

Keywords

Strategy Formulation; Options; Strategic Planning; Scenario Planning; Scenarios; Strategy Definition; Strategy

Citation

Casadesus-Masanell, Ramon, Ashish Nanda, and Jan Rivkin. "Crafting Strategy." Harvard Business School Module Note 720-407, April 2020. (Revised January 2021.)
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About The Authors

Ramon Casadesus-Masanell

Strategy
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Ashish Nanda

Strategy
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Jan W. Rivkin

Strategy
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Related Work

    • April 2020 (Revised January 2021)
    • Faculty Research

    Crafting Strategy

    By: Ramon Casadesus-Masanell, Ashish Nanda and Jan Rivkin
Related Work
  • Crafting Strategy By: Ramon Casadesus-Masanell, Ashish Nanda and Jan Rivkin
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