Publications
Publications
  • January 12, 2017
  • Article
  • Harvard Business Review (website)

What Cancer Researchers Can Learn from Direct-to-Consumer Companies

By: Richard G. Hamermesh and Kathryn E. Giusti
  • Format:Electronic
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Citation

Hamermesh, Richard G., and Kathryn E. Giusti. "What Cancer Researchers Can Learn from Direct-to-Consumer Companies." Harvard Business Review (website) (January 12, 2017).

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