Publications
Publications
- March 2020
- HBS Case Collection
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Abstract
Teaching Note for HBS No. 717-483.
Keywords
Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Consumer Products Industry
Citation
Collis, David J. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Teaching Note 720-450, March 2020.