April 2020 (Revised February 2023)
Case
HBS Case Collection

GitLab and the Future of All-Remote Work (A)

By: Prithwiraj Choudhury and Emma Salomon

Format:Print
| Language:English
| Pages:19

Abstract

GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case highlights the value created for companies and employees from the adoption of the all-remote model. It also sets up a debate for how GitLab should customize organizational processes related to communication, coordination, and socialization as the firm scales up.

Keywords

Remote Work; Internet and the Web; Technology Adoption; Value Creation; Business Model; Organizational Structure

Citation

Choudhury, Prithwiraj, and Emma Salomon. "GitLab and the Future of All-Remote Work (A)." Harvard Business School Case 620-066, April 2020. (Revised February 2023.)