GitLab and the Future of All-Remote Work (A)

GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case highlights the value created for companies and employees from the adoption of the all-remote model. It also sets up a debate for how GitLab should customize organizational processes related to communication, coordination, and socialization as the firm scales up.