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  • April 2020
  • Case
  • HBS Case Collection

GitLab and the Future of All-Remote Work (A)

By: Prithwiraj Choudhury and Emma Salomon
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case highlights the value created for companies and employees from the adoption of the all-remote model. It also sets up a debate for how GitLab should customize organizational processes related to communication, coordination, and socialization as the firm scales up.

Keywords

Remote Work; Internet and the Web; Technology Adoption; Value Creation; Business Model; Organizational Structure

Citation

Choudhury, Prithwiraj, and Emma Salomon. "GitLab and the Future of All-Remote Work (A)." Harvard Business School Case 620-066, April 2020.
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About The Author

Prithwiraj Choudhury

Technology and Operations Management
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Related Work

    • April 2020
    • Faculty Research

    GitLab and the Future of All-Remote Work (B)

    By: Prithwiraj Choudhury and Emma Salomon
    • June 2020 (Revised October 2022)
    • Faculty Research

    GitLab and the Future of All-Remote Work

    By: Prithwiraj (Raj) Choudhury
Related Work
  • GitLab and the Future of All-Remote Work (B) By: Prithwiraj Choudhury and Emma Salomon
  • GitLab and the Future of All-Remote Work By: Prithwiraj (Raj) Choudhury
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