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  • March 2020 (Revised July 2020)
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LULA: Transforming Transport and Mobility (A)

By: Siko Sikochi and Hayley (Le) Ma
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA to get off the ground. This case study is a series of three short cases exploring challenges and opportunities in the evolution of LULA over a five-year period. The last part facilitates calculations of the company’s breakeven and profitability as well as an assessment of its environmental impact.

Keywords

Mobility; Transportation; Internet and the Web; Entrepreneurship; Problems and Challenges; Opportunities; South Africa

Citation

Sikochi, Siko, and Hayley (Le) Ma. "LULA: Transforming Transport and Mobility (A)." Harvard Business School Case 120-090, March 2020. (Revised July 2020.)
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About The Author

Anywhere Sikochi

Accounting and Management
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Related Work

    • March 2020 (Revised July 2020)
    • Faculty Research

    LULA: Transforming Transport and Mobility (B)

    By: Siko Sikochi and Hayley (Le) Ma
    • March 2020 (Revised July 2020)
    • Faculty Research

    LULA: Transforming Transport and Mobility (C)

    By: Siko Sikochi and Hayley (Le) Ma
    • March 2020 (Revised July 2020)
    • Faculty Research

    LULA: Transforming Transport and Mobility (A)

    By: Siko Sikochi and Hayley (Le) Ma
Related Work
  • LULA: Transforming Transport and Mobility (B) By: Siko Sikochi and Hayley (Le) Ma
  • LULA: Transforming Transport and Mobility (C) By: Siko Sikochi and Hayley (Le) Ma
  • LULA: Transforming Transport and Mobility (A) By: Siko Sikochi and Hayley (Le) Ma
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