Publications
Publications
- March 2020 (Revised July 2020)
- HBS Case Collection
LULA: Transforming Transport and Mobility (A)
By: Siko Sikochi and Hayley (Le) Ma
Abstract
Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA to get off the ground. This case study is a series of three short cases exploring challenges and opportunities in the evolution of LULA over a five-year period. The last part facilitates calculations of the company’s breakeven and profitability as well as an assessment of its environmental impact.
Keywords
Mobility; Transportation; Internet and the Web; Entrepreneurship; Problems and Challenges; Opportunities; South Africa
Citation
Sikochi, Siko, and Hayley (Le) Ma. "LULA: Transforming Transport and Mobility (A)." Harvard Business School Case 120-090, March 2020. (Revised July 2020.)