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  • February 2020 (Revised November 2021)
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Wellthy: The Economics of Caring

By: Brian L. Trelstad and Joseph B. Fuller
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team of care coordinators, Wellthy’s growth remained slow until she piloted a B2B product with the Hearst Company. Jurist-Rosner wondered whether Wellthy should fully pivot from B2C to B2B, how fast she should ramp up the recruitment of care coordinators, and as she looked to raise another round of capital, whether she should position Wellthy as a B Corporation delivering social impact alongside commercial returns.

Keywords

B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States

Citation

Trelstad, Brian L., and Joseph B. Fuller. "Wellthy: The Economics of Caring." Harvard Business School Case 320-028, February 2020. (Revised November 2021.)
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About The Authors

Brian L. Trelstad

General Management
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Joseph B. Fuller

Entrepreneurial Management
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Related Work

    • February 2020 (Revised November 2021)
    • Faculty Research

    Wellthy: The Economics of Caring

    By: Brian L. Trelstad and Joseph B. Fuller
    • July 2022
    • Faculty Research

    Wellthy: The Economics of Caring

    By: Brian Trelstad
Related Work
  • Wellthy: The Economics of Caring By: Brian L. Trelstad and Joseph B. Fuller
  • Wellthy: The Economics of Caring By: Brian Trelstad
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