Publications
Publications
- March 2020
- HBS Case Collection
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Abstract
Concerned about the slow growth in the tire market, Florent Menegaux, Michelin’s CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a host of services such as fleet management and tire-as-a-service. In January 2020, Ralph Dimenna, Global President of its Service and Solutions group, launched its latest initiative called Digital Service Platform, a cloud-based system that connected Michelin with its fleet customers and dealers. However, the program was facing resistance in the market and he wondered what he could do to accelerate its acceptance.
Keywords
Change; Transformation; Customer Focus And Relationships; Decision Making; Leading Change; Growth And Development; Strategy; Technology Platform; Auto Industry; Travel Industry; Transportation Industry; United States; France
Citation
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020.
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