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  • March 2020 (Revised November 2020)
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Thinx, Inc.—Breaking Barriers in Feminine Care

By: Rembrand Koning, Elie Ofek and Nicole Keller
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.

Keywords

Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

Citation

Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care." Harvard Business School Case 720-443, March 2020. (Revised November 2020.)
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About The Authors

Rembrand M. Koning

Entrepreneurial Management
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Elie Ofek

Marketing
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Related Work

    • December 2020 (Revised March 2022)
    • Faculty Research

    Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

    By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller
    • March 2020 (Revised November 2020)
    • Faculty Research

    Thinx, Inc.—Breaking Barriers in Feminine Care

    By: Rembrand Koning, Elie Ofek and Nicole Keller
    • March 2022
    • Faculty Research

    Thinx, Inc.—Breaking Barriers in Feminine Care

    By: Rembrand Koning
Related Work
  • Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged) By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller
  • Thinx, Inc.—Breaking Barriers in Feminine Care By: Rembrand Koning, Elie Ofek and Nicole Keller
  • Thinx, Inc.—Breaking Barriers in Feminine Care By: Rembrand Koning
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