March 2020 (Revised November 2020)
Case
HBS Case Collection

Thinx, Inc.—Breaking Barriers in Feminine Care

By: Rembrand Koning, Elie Ofek and Nicole Keller

Format:Print
| Language:English
| Pages:26

Abstract

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.

Keywords

Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

Citation

Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care." Harvard Business School Case 720-443, March 2020. (Revised November 2020.)