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  • March 2020
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Voi Technology

By: Jeffrey F. Rayport and Olivia Hull
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability. In the meantime, Voi must also edge out its rivals to claim market share. As cities begin to regulate the space, Voi’s leaders hope their strong relationships with government regulators will allow them to secure the few permits cities are expected to grant.

Keywords

Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe

Citation

Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
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About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

More from the Authors

    • January–February 2023
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    The Overlooked Key to a Successful Scale-Up

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    • 13 Dec 2022
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    Why Some Start-Ups Fail to Scale

    By: Jeffrey Rayport and Curt Nickisch
    • March 2022
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    Anomalie (C) – An Interview with Leslie Voorhees

    By: Jeffrey F. Rayport and Thomas O. Jones
More from the Authors
  • The Overlooked Key to a Successful Scale-Up By: Jeffrey F. Rayport, Davide Sola and Martin Kupp
  • Why Some Start-Ups Fail to Scale By: Jeffrey Rayport and Curt Nickisch
  • Anomalie (C) – An Interview with Leslie Voorhees By: Jeffrey F. Rayport and Thomas O. Jones
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