Publications
Publications
- March 2020
- HBS Case Collection
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Abstract
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability. In the meantime, Voi must also edge out its rivals to claim market share. As cities begin to regulate the space, Voi’s leaders hope their strong relationships with government regulators will allow them to secure the few permits cities are expected to grant.
Keywords
Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Hardware; Transportation; Transportation Industry; Technology Industry; Europe
Citation
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
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