Publications
Publications
  • spring/summer 1984
  • Article
  • Business & Professional Ethics Journal

Children as Consumers: An Ethical Evaluation of Children's Television Advertising

By: L. S. Paine
  • Format:Print
  • | Pages:27
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Keywords

Customers; Ethics; Media; Advertising

Citation

Paine, L. S. "Children as Consumers: An Ethical Evaluation of Children's Television Advertising." Business & Professional Ethics Journal 3, nos. 3/4 (spring/summer 1984): 119–145. (Reprinted in Business Ethics, edited by Thomas White. New York: MacMillan Publishing Company, 1993; Revised as "Children as Consumers: The Ethics of Children's Television Advertising." In Ethics in Marketing, edited by J. Quelch and C. Smith, 672-686. Burr Ridge, Ill: Richard D. Irwin, 1993.)

About The Author

Lynn S. Paine

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