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  • March 2020
  • Module Note

Business Model Transformation in the Platform Age

By: Feng Zhu
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their value-creation partners. They can also transform themselves into platform firms. This note describes a four-session module taught as part of Digital Innovation and Transformation, a second-year MBA elective at Harvard Business School on the opportunities and challenges of traditional firms’ business model transformation in the platform age.

Keywords

Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms

Citation

Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
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About The Author

Feng Zhu

Technology and Operations Management
→More Publications

More from the Author

    • February 2022
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    Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

    By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
    • November 2021
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    Ant Group (B)

    By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
    • November 2021 (Revised December 2021)
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    EbonyLife Media (B)

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More from the Author
  • Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
  • Ant Group (B) By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
  • EbonyLife Media (B) By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal
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