Political Legitimacy and Global Capital Markets: Malaysia’s 1MDB

Meg  Rithmire; Courtney  Han

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Case | HBS Case Collection | March 2020

Political Legitimacy and Global Capital Markets: Malaysia’s 1MDB

by Meg Rithmire and Courtney Han

Keywords: Malaysia;

Language: English

Format: Print

34 pages

Educators

Citation:

Rithmire, Meg, and Courtney Han. "Political Legitimacy and Global Capital Markets: Malaysia’s 1MDB." Harvard Business School Case 720-030, March 2020.

About the Author

Meg Rithmire

F. Warren McFarlan Associate Professor of Business of Administration

Business, Government and the International Economy

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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Governors Ball Ad Spending and Ticket Sales Data." Harvard Business School Spreadsheet Supplement 520-706, October 2019. View Details

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Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials

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Rangan, V. Kasturi, and Courtney Han. "Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019. View Details

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Gupta Media: Performance Marketing in the Digital Age

V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists and music festivals. Because its media placements were carefully optimized, it was able to return a high degree of performance on the marketing dollar for its clients. The case focuses on how to optimize performance for two such clients, the Governors Ball Music Festival in NY and Fender Play (a musical instrument company). The case ends with the question of whether such performance marketing techniques can be applied to consumer packaged goods (Red Bull) sold through indirect distribution.

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Citation:
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. View Details

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Political Legitimacy and Global Capital Markets: Malaysia’s 1MDB

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