Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging U.S.-China tech war has jeopardized Huawei’s prospects. The Trump administration is waging a global campaign to blacklist doing business with Huawei due to concerns in Washington about the company’s relationship with the Chinese government and the security of its products. As Huawei attempts to answer the litany of questions being asked about its business, the company’s corporate communications and government relations strategies are thrust onto center stage. How can a company so successful technologically—it is a global leader in 5G technology—struggle so mightily in telling its story? What would it take for Huawei to repair its relationship with Washington? Can Huawei protect itself from the crossfire of a growing digital cold war between the U.S. and China?