Publications
Publications
- February 2020 (Revised June 2020)
- HBS Case Collection
From Cradle to Heaven: Taikang Insurance Group
By: William C. Kirby, Shu Lin, John P. McHugh and Yuanzhuo Wang
Abstract
Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China’s underdeveloped social welfare state, Taikang saw an opportunity for the private sector to offer a suite of lifelong services that would care for clients “From Cradle to Heaven.” However, as Taikang broadened its brand from life insurance to lifestyle, the potential pitfalls facing the firm would proliferate, too. How could Taikang leverage its scale to ward off competitors? And, crucially, how could Taikang sustain strong relations with the state and regulatory bodies as the company moved into markets with great political sensitivities, such as health services and senior care?
Keywords
Citation
Kirby, William C., Shu Lin, John P. McHugh, and Yuanzhuo Wang. "From Cradle to Heaven: Taikang Insurance Group." Harvard Business School Case 320-088, February 2020. (Revised June 2020.)