Making Auctions Work in Practice Is Worth a Nobel
Citation:
Kominers, Scott Duke. "Making Auctions Work in Practice Is Worth a Nobel." Bloomberg Opinion (October 12, 2020). View Details|
Case HBS Case Collection February 2020 Klöckner & Co: Steeling for a Digital World |
Abstract
Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI and XOM sought to digitize the $350 billion materials supply and service chain, and promote greater price transparency and efficiency. However, the materials market traditionally resisted digitalization, making the process longer, harder, and more expensive than expected. As 2020 opened, Rühl and his teams wondered how they could dramatically increase uptake.
Keywords: digital transformation; Corporate Entrepreneurship; Market Design; Market Platforms; Multi-Sided Platforms; Markets; Industry Structures; Supply and Industry; Technology Platform; Technology Adoption; Transformation; Steel Industry; Information Technology Industry; Europe; Germany;
Citation:
Kominers, Scott Duke, and Carin-Isabel Knoop. "Klöckner & Co: Steeling for a Digital World." Harvard Business School Case 820-035, February 2020.
