Publications
Publications
- California Management Review
How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale
By: V. Kasturi Rangan and Tricia Gregg
Abstract
This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. It focuses on the evolution of four social entrepreneurs and their decision-making paths as they attempt to scale their respective organizations. It then develops a framework to understand how social
entrepreneurs alternate between pursuing activities to increase the scale of their work and delivering social impact in a “zig-zagging” process.
Keywords
Systemic Impact; Scaling; Strategy Process; Nonprofit Organizations; Social Entrepreneurship; Growth and Development Strategy
Citation
Rangan, V. Kasturi, and Tricia Gregg. "How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale." California Management Review 62, no. 1 (November 2019): 53–76.