Kate Spade New York: Will Expansion Deepen or Dilute the Brand? Teaching Note

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals By: Ta-Wei Huang and Eva Ascarza

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

Personalization and Targeting: How to Experiment, Learn & Optimize By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Citation

About The Author

Eva Ascarza

More from the Authors

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

Personalization and Targeting: How to Experiment, Learn & Optimize