A Preliminary Framework for Product Impact-Weighted Accounts

George  Serafeim; Katie  Trinh; T. Robert Zochowski

Working Paper | HBS Working Paper Series | 2020

A Preliminary Framework for Product Impact-Weighted Accounts

by George Serafeim, Katie Trinh and T. Robert Zochowski

Abstract

While there has been significant progress in the measurement of an organization’s environmental and social performance, metrics to evaluate the impact of products once they come to market lag far behind. In this paper we provide a framework for systematic measurement of product impact in monetary terms and delve into the rationale for the framework’s seven elements. We then apply the whole framework to two competitor companies and elements of the framework across companies in different sectors of the economy to show the feasibility of measuring product impact and the actionability of the framework. Not only does this application demonstrate feasibility, it also indicates the value of impact-weighted financial statement analysis. We see our results as a first step, rather than a definitive answer, towards more systematic measurement of product impact in monetary terms that can then be reflected in financial statements with the purpose of creating impact-weighted financial accounts.

Keywords: social impact; product life cycle; environment; sustainability; measurement; metrics; impact investing; ESG; ESG (environmental, social, governance) performance; ESG reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements;

Language: English

Format: Print

40 pages

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Citation:

Serafeim, George, Katie Trinh, and T. Robert Zochowski. "A Preliminary Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised April 2020.)

Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich 2019). Despite the growth and maturation of impact investing, gathering complete and accurate data on the characteristics of this industry continues to be a challenge. This paper describes the creation of a new dataset on both impact investors and the portfolio companies they fund, comprising 409 impact investors and 13,212 portfolio companies. We code impact investors according to established categories such as legal form, types of investments and return objectives. We then develop measures of the relative importance of social impact for each investor in an effort to add a new analytic categorization. We conclude by describing the distribution of investors and firms across these various categories.

Working Paper | 2020

Anchors Aweigh: Analysis of Anchor Limited Partner Investors in Impact Investment Funds

Shawn A. Cole, Rob T. Zochowski, Fanele Mashwama and Heather McPherson

This note describes results from a survey of “anchor investors” in impact funds. Anchor investors are described as “generally the first investor to make a substantial capital commitment to a fund,” (according to the Global Impact Investing Network, “GIIN”) and their role is often thought to be an important determinant of the fund’s ultimate ability to raise meaningful amounts of investable capital. We survey 13 fund managers, who collectively provide information for 28 funds. We also conduct qualitative interviews with six anchor investors. We find the following: the average number of anchor investors per fund is one; however, 16 out of 28 funds report having no anchor investor; anchor investors invest $8 million into funds on average whereas non-anchors invest $4.5 million. We also note that reinvestment rates seem relatively low: anchor investors reinvest in subsequent funds in 8% of cases, while non-anchors reinvest 17% of the time. We show that the type of investors who are anchor investors is similar to that of non-anchor investors. Our results suggest that anchor investors can play a valuable market-building role for impact fund managers. The large investments anchors make may be particularly helpful to new fund managers who might have limited distribution and sales capacities. Interviews with anchor investors also suggest a catalytic “halo” effect for funds receiving anchor investments, as funds benefit from an early endorsement by a respected investor.

A limitation of this study is its relatively small sample size, which precludes us from investigating potentially interesting relationships. We nevertheless believe this note has value, as this is perhaps the first and only investigation of the role of anchor investors in the formation of new funds. Many larger investors have articulated a desire not just to invest for impact, but to seed and support the industry.

Keywords: impact investment funds; anchor investors; Investment; Surveys; Analysis;

Citation:

Cole, Shawn A., Rob T. Zochowski, Fanele Mashwama, and Heather McPherson. "Anchors Aweigh: Analysis of Anchor Limited Partner Investors in Impact Investment Funds." Working Paper, May 2020. View Details

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A Preliminary Framework for Product Impact-Weighted Accounts

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