Edge: Turning Adversity into Advantage

Laura  Huang

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Book | 2020

Edge: Turning Adversity into Advantage

by Laura Huang

Abstract

Having an edge is about gaining an advantage, but it goes beyond just advantage. It's about recognizing that others will have their own perceptions about us, right or wrong. When you recognize the power in those perceptions and flip them in your favor, you create an edge—and your hard work works harder for you.

Keywords: Success; Perception; Personal Characteristics; Performance;

Format: Print

Find at Harvard Purchase

Citation:

Huang, Laura. Edge: Turning Adversity into Advantage. New York: Portfolio/Penguin, 2020.

About the Author

Laura Huang

MBA Class of 1954 Associate Professor of Business Administration

Organizational Behavior

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More from the Author

Article | Journal of Personality and Social Psychology | March 2020

Gender Differences in Communicative Abstraction

Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang

Citation:
Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435. View Details

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Teaching Note | HBS Case Collection | January 2020

modum.io: Funding a Blockchain-Based Start-Up’s Supply Chain Solution

Laura Huang, Dominik Roeck, Alex Murray and Erik Hofmann

Citation:
Huang, Laura, Dominik Roeck, Alex Murray, and Erik Hofmann. "modum.io: Funding a Blockchain-Based Start-Up’s Supply Chain Solution." Harvard Business School Teaching Note 420-007, January 2020. View Details

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Case | HBS Case Collection | December 2019

Gary Vaynerchuk: #GaryVee

Laura Huang and Sarah Mehta

Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency. With notable clients and a savvy and personable approach to maintaining attention arbitrage, the future looks bright with Gary at the helm of VaynerMedia. Or does it? This case explores Vaynerchuk’s strengths and weaknesses, VaynerMedia’s successes and challenges, and the overall command of the marketing firm as it continues to grow and evolve in an ever-changing digital media landscape. Ultimately, the case highlights a tension many ventures face as they mature from initial founding to growth sustainability: should the visionary CEO continue leading the charge forward, or should he consider stepping aside and allowing his firm to lead its own way forward?

Keywords: social media; Entrepreneurship; Leadership Style; Personal Characteristics; Business Growth and Maturation; Marketing;

Citation:
Huang, Laura, and Sarah Mehta. "Gary Vaynerchuk: #GaryVee." Harvard Business School Case 420-083, December 2019. View Details

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Edge: Turning Adversity into Advantage

Abstract

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About the Author

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