Publications
Publications
- 1978
- Marknadsvetand [Marketing Knowledge]
Enhancing Research Utilization: Effective Guidelines for Managers and Researchers
By: Rohit Deshpandé and G. Zaltman
Citation
Deshpandé, Rohit, and G. Zaltman. "Enhancing Research Utilization: Effective Guidelines for Managers and Researchers." Marknadsvetand [Marketing Knowledge] 8, no. 2 (1978): 39–46.