Publications
Publications
  • 1978
  • Article
  • Marknadsvetand [Marketing Knowledge]

Enhancing Research Utilization: Effective Guidelines for Managers and Researchers

By: Rohit Deshpandé and G. Zaltman
  • Format:Print
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Citation

Deshpandé, Rohit, and G. Zaltman. "Enhancing Research Utilization: Effective Guidelines for Managers and Researchers." Marknadsvetand [Marketing Knowledge] 8, no. 2 (1978): 39–46.

About The Authors

Rohit Deshpande

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Gerald Zaltman

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