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  • Journal of Marketing

'Paradigms Lost': On Theory and Method in Research in Marketing

By: Rohit Deshpandé
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Citation

Deshpandé, Rohit. "'Paradigms Lost': On Theory and Method in Research in Marketing." Journal of Marketing 47, no. 4 (Fall 1983): 101–110.
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About The Author

Rohit Deshpande

Marketing
→More Publications

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More from the Author
  • National Customer Orientation: An Empirical Test across 112 Countries By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
  • The Venice Biennale By: Rohit Deshpandé and Elena Corsi
  • The Swatch Group (B): Omega X Swatch By: Rohit Deshpandé and Daniela Beyersdorfer
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