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  • Journal of Marketing Research (JMR)

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

By: Rohit Deshpandé and Gerald Zaltman
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Citation

Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use." Journal of Marketing Research (JMR) 21, no. 1 (February 1984): 32–38.

About The Authors

Rohit Deshpande

Marketing
→More Publications

Gerald Zaltman

→More Publications

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  • National Customer Orientation: An Empirical Test across 112 Countries By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
  • The Venice Biennale By: Rohit Deshpandé and Elena Corsi
  • The Swatch Group (B): Omega X Swatch By: Rohit Deshpandé and Daniela Beyersdorfer
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