Article
Business Horizons

Linking Corporate Culture to Strategic Planning

By: Rohit Deshpandé and A. Parasuraman

Format:Print

Citation

Deshpandé, Rohit, and A. Parasuraman. "Linking Corporate Culture to Strategic Planning." Business Horizons 29, no. 3 (May–June 1986): 28–37.

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About The Author

Rohit Deshpande

Marketing

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