Publications
Publications
- Journal of Consumer Research
The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption
By: Rohit Deshpandé, Wayne D. Hoyer and Naveen Donthu
Citation
Deshpandé, Rohit, Wayne D. Hoyer, and Naveen Donthu. "The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption." Journal of Consumer Research 13, no. 2 (September 1986): 214–220.