Publications
Publications
- Journal of Marketing Research (JMR)
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms
By: Rohit Deshpandé and Gerald Zaltman
Citation
Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms." Journal of Marketing Research (JMR) 24, no. 1 (February 1987): 114–118.