Article
Journal of Marketing Research (JMR)

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

Format:Print

Citation

Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms." Journal of Marketing Research (JMR) 24, no. 1 (February 1987): 114–118.

About The Authors

Rohit Deshpande

General Management

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Gerald Zaltman