Publications
Publications
  • December 1989
  • Article
  • Journal of Consumer Research

Situational Ethnicity and Consumer Behavior

By: D. M. Stayman and Rohit Deshpandé
  • Format:Print
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Citation

Deshpandé, Rohit, and D. M. Stayman. "Situational Ethnicity and Consumer Behavior." Journal of Consumer Research 16, no. 3 (December 1989): 361–371.

About The Author

Rohit Deshpande

Marketing
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