Publications
Publications
  • January 2020 (Revised March 2020)
  • Case
  • HBS Case Collection

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Keywords

Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Health Industry; Medical Devices and Supplies Industry; Retail Industry

Citation

Schlesinger, Leonard A., and Aldo Sesia. "SmileDirectClub: Better Is Better." Harvard Business School Case 320-016, January 2020. (Revised March 2020.)

About The Author

Leonard A. Schlesinger

General Management
More Publications

Related Work