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  • January 2020 (Revised March 2020)
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SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia
  • Format:Print
  • | Language:English
  • | Pages:24
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Keywords

Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Health Industry; Medical Devices and Supplies Industry; Retail Industry

Citation

Schlesinger, Leonard A., and Aldo Sesia. "SmileDirectClub: Better Is Better." Harvard Business School Case 320-016, January 2020. (Revised March 2020.)
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About The Author

Leonard A. Schlesinger

General Management
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Related Work

    • January 2020 (Revised March 2020)
    • Faculty Research

    SmileDirectClub: Better Is Better

    By: Leonard A. Schlesinger and Aldo Sesia
Related Work
  • SmileDirectClub: Better Is Better By: Leonard A. Schlesinger and Aldo Sesia
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