Publications
Publications
- December 24, 2019
- Harvard Business Review Digital Articles
Why It's So Hard to Change People's Commuting Behavior
By: Ariella S. Kristal and A. V. Whillans
Abstract
Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car commuting. But how can organizations encourage their employees to commute differently? Researchers tried to answer this question by designing a series of experiments to “nudge” employees to change how they commute. Overall, they found these light-touch interventions failed to shift people’s commuting behavior.
Keywords
Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives
Citation
Kristal, Ariella S., and A. V. Whillans. "Why It's So Hard to Change People's Commuting Behavior." Harvard Business Review Digital Articles (December 24, 2019).