Publications
Publications
- January 2020
- HBS Case Collection
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
Abstract
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June Oven was potentially large. The June Oven was primarily a direct-to-consumer product, available through the company’s own website, but it was available through some retail stores. June faced challenges from a relative decline in retail sales, the turn to online shopping, potential smart oven competitors, macroeconomic factors such as the U.S. China trade war, and internal problems such as software malfunctions.
Keywords
Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Technology; Internet; Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
Citation
Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.
About The Author
