Publications
Publications
- December 2019 (Revised July 2020)
- HBS Case Collection
Ray White
By: Boris Groysberg and Tricia Gregg
Abstract
Ray White is an Australian real estate business that has been owned and operated by the White family for four generations. The business has expanded and prospered. However, as the industry faces new challenges and opportunities, how should the White family respond? This case also describes how the company has dealt with the COVID-19 crisis.
Keywords
Crisis; COVID-19; Pandemic; Family Business; Entrepreneurship; Leadership; Disruption; Information Technology; Health Pandemics; Crisis Management; Real Estate Industry; Australia
Citation
Groysberg, Boris, and Tricia Gregg. "Ray White." Harvard Business School Case 420-082, December 2019. (Revised July 2020.)