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  • December 2019 (Revised July 2020)
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Ray White

By: Boris Groysberg and Tricia Gregg
  • Format:Print
  • | Language:English
  • | Pages:41
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Abstract

Ray White is an Australian real estate business that has been owned and operated by the White family for four generations. The business has expanded and prospered. However, as the industry faces new challenges and opportunities, how should the White family respond? This case also describes how the company has dealt with the COVID-19 crisis.

Keywords

Crisis; COVID-19; Pandemic; Family Business; Entrepreneurship; Leadership; Disruption; Information Technology; Health Pandemics; Crisis Management; Real Estate Industry; Australia

Citation

Groysberg, Boris, and Tricia Gregg. "Ray White." Harvard Business School Case 420-082, December 2019. (Revised July 2020.)
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About The Author

Boris Groysberg

Organizational Behavior
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Related Work

    • December 2019 (Revised July 2020)
    • Faculty Research

    Ray White

    By: Boris Groysberg and Tricia Gregg
Related Work
  • Ray White By: Boris Groysberg and Tricia Gregg
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