Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2019
  • Supplement
  • HBS Case Collection

Mãe Terra and Unilever (B)

By: Lynn S. Paine, Ruth Costas and Mariana Cal
  • Format:Print
  • | Language:English
  • | Pages:10 
ShareBar

Abstract

Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driven multinational like Unilever—and, if so, how the board will operate and who its members will be. Some executives believe that such a board is not necessary given Unilever's own culture and commitments.

Keywords

Brand Management; Sustainability; Mergers And Acquisitions; Mission And Purpose; Social Enterprise; Corporate Governance; Governing And Advisory Boards; Environmental Sustainability; Organizational Culture; Food And Beverage Industry; Agriculture And Agribusiness Industry; Brazil; Latin America

Citation

Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
  • Purchase

About The Author

Lynn S. Paine

General Management
→More Publications

More from the Authors

    • 24 Nov 2020
    • Faculty Research

    Corporate Governance Amidst the Pandemic

    By: Lynn S. Paine
    • October 2020
    • Faculty Research

    Surviving Venezuela's Hyperinflation: Automercados Plaza's

    By: Alberto Cavallo, Mariana Cal and Carla Larangeira
    • 16 Oct 2020
    • Faculty Research

    Evolving Board Practices Amidst the Pandemic

    By: Lynn S. Paine
More from the Authors
  • Corporate Governance Amidst the Pandemic By: Lynn S. Paine
  • Surviving Venezuela's Hyperinflation: Automercados Plaza's By: Alberto Cavallo, Mariana Cal and Carla Larangeira
  • Evolving Board Practices Amidst the Pandemic By: Lynn S. Paine
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College