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  • December 2019
  • Supplement
  • HBS Case Collection

Mãe Terra and Unilever (B)

By: Lynn S. Paine, Ruth Costas and Mariana Cal
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driven multinational like Unilever—and, if so, how the board will operate and who its members will be. Some executives believe that such a board is not necessary given Unilever's own culture and commitments.

Keywords

Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

Citation

Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
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About The Author

Lynn S. Paine

General Management
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  • What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types By: Lynn S. Paine
  • Beyond the Barricades: Chile 2023 By: Debora L. Spar, Willis Emmons, Leonard A. Schlesinger and Ruth Costas
  • Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly?: A Critical Look at Four Varieties By: Lynn S. Paine
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