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  • December 2019
  • Teaching Note
  • HBS Case Collection

Ripple: The Business of Crypto

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

Keywords

Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy

Citation

Yoffie, David B. "Ripple: The Business of Crypto." Harvard Business School Teaching Note 720-418, December 2019.
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About The Author

David B. Yoffie

Strategy
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Related Work

    • December 2019
    • Faculty Research

    Ripple: The Business of Crypto

    By: David B. Yoffie
Related Work
  • Ripple: The Business of Crypto By: David B. Yoffie
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