Publications
Publications
- December 2019
- HBS Case Collection
Ripple: The Business of Crypto
By: David B. Yoffie
Abstract
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.
Keywords
Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy
Citation
Yoffie, David B. "Ripple: The Business of Crypto." Harvard Business School Teaching Note 720-418, December 2019.