Sidewalk Labs: Privacy in a City Built from the Internet Up
Email mking@hbs.edu for a courtesy copy.
The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives and commercial endeavors alike, but it also introduces a host of privacy perils. How can the benefits of this availability of personal data be realized while mitigating the pitfalls? Concern over firms’ use and misuse of consumers’ data has been increasing, fueling a debate surrounding the regulation of online privacy. In this case, students debate this question, and devise a framework of different approaches to resolving these issues.
The case provides a ripe area of inquiry for privacy issues: so-called “platform” companies, and especially platforms that run adjacent to, or even in public space. Cities are among the most ancient type of “platform,” providing a foundation for users of all types (individuals, organizations, companies) to interact, exchange, and innovate. Where platforms rely on users to generate and share data, privacy issues abound; Sidewalk Toronto is no exception.
The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives and commercial endeavors alike, but it also introduces a host of privacy perils. How can the benefits of this availability of personal data be realized while mitigating the pitfalls? Concern over firms’ use and misuse of consumers’ data has been increasing, fueling a debate surrounding the regulation of online privacy. In this case, students debate this question, and devise a framework of different approaches to resolving these issues.
The case provides a ripe area of inquiry for privacy issues: so-called “platform” companies, and especially platforms that run adjacent to, or even in public space. Cities are among the most ancient type of “platform,” providing a foundation for users of all types (individuals, organizations, companies) to interact, exchange, and innovate. Where platforms rely on users to generate and share data, privacy issues abound; Sidewalk Toronto is no exception.
Keywords: privacy; privacy by design; Privacy Regulation; platforms; data; data security; behavioral science; Data and Data Sets; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior;
Citation:
John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.) View Details