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• Case | HBS Case Collection | September 2019 (Revised June 2020)

  Othellonia: Growing a Mobile Game

  Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano and Sunil Gupta

  In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.

  Keywords: Games, Gaming, and Gambling; Mobile Technology; Growth and Development Strategy; Marketing; Japan;

  Citation:

  Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)  View Details

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• Teaching Note | HBS Case Collection | November 2019 (Revised June 2020)

  Othellonia: Growing a Mobile Game

  Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano and Sunil Gupta

  Teaching note for case 520-016

  Citation:

  Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Teaching Note 520-041, November 2019. (Revised June 2020.)  View Details

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | September 2019 (Revised June 2020)

  Othellonia: Growing a Mobile Game

  Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano, Sunil Gupta, Eva Ascarza, Tomomichi Amano and Sunil Gupta

  In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.

  Keywords: Games, Gaming, and Gambling; Mobile Technology; Growth and Development Strategy; Marketing; Japan;

  Citation:

  Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)  View Details

  CiteView DetailsEducatorsPurchase

  Related