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  • December 2019 (Revised January 2020)
  • Case
  • HBS Case Collection

Boll & Branch

By: Leonard A. Schlesinger and Mel Martin
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.

Keywords

Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada

Citation

Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)

About The Author

Leonard A. Schlesinger

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