GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

Jeffrey F. Rayport; Spencer  Rascoff; George  Gonzalez

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Case | HBS Case Collection | November 2019

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

by Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

Keywords: e-commerce; internet; Nike; Adidas;

Language: English

Format: Print

35 pages

Educators

Citation:

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.

About the Author

Jeffrey F. Rayport

Senior Lecturer of Business Administration

Entrepreneurial Management

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GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

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