GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

Jeffrey F. Rayport; Spencer  Rascoff; George  Gonzalez

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Case | HBS Case Collection | November 2019

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

by Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

Keywords: e-commerce; internet; Nike; Adidas;

Language: English

Format: Print

35 pages

Educators

Citation:

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.

About the Author

Jeffrey F. Rayport

Senior Lecturer of Business Administration

Entrepreneurial Management

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Interview | 30 Jul 2020

Viral Marketing and Truth with Jeffrey Rayport

Jeffrey F. Rayport, Tim Love and Rick Tocquigny

Citation:
"Viral Marketing and Truth with Jeffrey Rayport." Tim Love's Discovering Truth Podcast, July 30, 2020. View Details

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Case | HBS Case Collection | March 2018 (Revised July 2020)

Nectar (A)

Jeffrey F. Rayport and Thomas O. Jones

In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team of three had chosen to operate as a triumvirate, without a CEO, and each of the founders had already realized impressive business success as operating executives and investors. As they evaluated their year-end results, they were considering a range of growth scenarios for 2018 and 2019. At the same time, they were wrestling with key decisions regarding product line diversification to target additional customer segments and a potential refactoring of production operations. The founders also speculated on the land grab opportunity, both U.S. and international, which amped up urgency to decide how to manage growth.

Keywords: Growth and Development Strategy; Product; Diversification; Decision Making; Growth Management;

Citation:
Rayport, Jeffrey F., and Thomas O. Jones. "Nectar (A)." Harvard Business School Case 818-112, March 2018. (Revised July 2020.) View Details

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Supplement | HBS Case Collection | February 2019 (Revised July 2020)

Nectar (C)

Jeffrey F. Rayport and Thomas O. Jones

Supplements the (A) case.

Citation:
Rayport, Jeffrey F., and Thomas O. Jones. "Nectar (C)." Harvard Business School Supplement 819-107, February 2019. (Revised July 2020.) View Details

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Faculty & Research

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

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