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  • November 2019
  • Case
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GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:35
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Keywords

E-commerce; Internet; Nike; Adidas

Citation

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.
  • Educators

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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More from the Authors
  • Hotwire.com: Navigating Through Turbulence By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
  • Seeding and Selling Asana By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
  • Founders Factory By: Jeffrey F. Rayport and James Barnett
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