Publications
Publications
  • November 2019
  • Case
  • HBS Case Collection

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:35
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Keywords

Internet; Nike; Adidas; E-commerce

Citation

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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