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  • November 2019
  • Case
  • HBS Case Collection

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:35
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Keywords

Internet; Nike; Adidas; E-commerce

Citation

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.
  • Educators

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Anomalie (C) – An Interview with Leslie Voorhees

    By: Jeffrey F. Rayport and Thomas O. Jones
    • March 2022
    • Faculty Research

    LooksRare: The Decentralized, Tokenized, NFT Marketplace

    By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
    • February 2022 (Revised June 2022)
    • Faculty Research

    Resident 2020

    By: Jeffrey F. Rayport and Thomas O. Jones
More from the Authors
  • Anomalie (C) – An Interview with Leslie Voorhees By: Jeffrey F. Rayport and Thomas O. Jones
  • LooksRare: The Decentralized, Tokenized, NFT Marketplace By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
  • Resident 2020 By: Jeffrey F. Rayport and Thomas O. Jones
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